Advertising

Connect with your customers - advertise on Free FM

For businesses and organisations, advertising on Free FM aligns your brand with ours and offers the following benefits:

A unique audience

You want to spread your message as wide as possible. The purpose of Access radio is to provide a local outlet for local people to have their voices heard - something that mainstream radio doesn’t cater for. When you support Access radio, you’re bringing your message to people who can’t be reached any other way.

Target specific audiences

If you want to market to a specific section of the community - be it Maori/ Pasifika, older persons, youth, Hamilton’s growing migrant sector, or fans of particular music genres - Free FM has a range of shows targeting a huge range of specific audiences. Your message is heard, and your audience appreciates it.

More engagement with your audience

Free FM encourages our supporters to engage with our audience, through interviews, sponsorships and more. You get to use your organisation’s expertise to help your audience, who appreciate you taking the time to engage with them.

Fits in perfectly with your existing advertising strategy

Free FM doesn’t compete with mainstream radio stations, and they don’t compete with us. We’re not-for-profit and community-focused. So if you are already advertising - be it in print, TV, or on other radio stations - supporting Free FM will complement your existing efforts, and extend your market reach even further.

Inexpensive - and effective!

It doesn’t cost much to advertise with us, because we cater to minority and niche audiences. We don’t pretend to have the mass-market reach of the big radio networks; that’s not what we’re about. Our prices reflect this - see just how inexpensive advertising is with us. But our listeners are local, loyal and motivated, and our low ad frequency (only three ads are permitted per half hour) means that when your message is played, it stands out.

Support not-for-profit, community-focused radio

Free FM is proud to serve Hamilton and the wider Waikato community by offering a local outlet for local people to have their voices heard on the air. By supporting us, you show that your organization supports our commitment to local communities.

Talk to us today!

Please contact our Sponsorship & Advertising Co-ordinator, to discuss specific opportunities and rates.  Phone (07) 834 2170. email sponsorship@freefm.org.nz

Important figures

Free FM has:

Over 22,000 podcast downloads per month since 89.0 FM relaunch in August
3000 + Facebook fans - and growing all the time
3000 newsletter subscribers
Broadcast range - all of the Greater Waikato, from the Bombay Hills to Taumaranui, coast-to-coast

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